My SEO Company Made Website Changes and My Google Ads Stopped Working

Website changes made for SEO can directly and significantly impact your Google Ads performance in ways that are not always obvious until significant damage has already been done.

You are not alone in this.

Your SEO company made structural changes to your website. After those changes you noticed a drop in your Google Ads performance. Your Quality Scores may have changed. Your landing page experience rating may have dropped. Your conversion rate from click to enquiry may have declined. The timing correlation between the website changes and the performance drop is not coincidental.

Here is what is actually going on.

Common SEO changes that break Google Ads performance include: changing your URL structure which breaks any specific landing page URLs you have in your ads, adding JavaScript or heavy scripts that slow down page load time, redirecting pages to new URLs without updating your ad destination links, or changing your page content in ways that make it less relevant to the keywords in your Google Ads campaigns.

The thing most people miss.

Your Google Ads campaigns and your website are not independent systems. Changes to either affect the other. Any significant website change should be reviewed for Google Ads impact before implementation.

The fix that actually works.

After any SEO-related website change, immediately check your Google Ads landing page URLs to ensure they are not returning 404 errors or redirects. Test your page load speed on mobile using PageSpeed Insights and compare it to your pre-change benchmark. Check your Quality Score components to see if landing page experience changed. Review your conversion tracking to ensure it is still firing correctly on the updated page structure.

What this looks like when it works.

Coordination between your SEO and your Google Ads management is not optional when both are active. Changes to one should be reviewed by the other before implementation.

How I can help you.

My name is Eshchar Givoni. I am a Google Ads specialist and I work exclusively with local service businesses. I have been doing this for seven years. I manage a maximum of 20 clients at any one time and I manage every single campaign personally. There are no junior account managers, no handoffs, and no templates. When you work with me you talk directly to the person making decisions about your campaign every day.

You start with a $500 trial campaign. That is 14 days of a live, fully managed Google Ads campaign. You see real results before you commit to anything more. If it works, we continue. If it does not deliver, you have lost only the trial cost. That is how confident I am in the process.

Ready to fix this?

If this article described your situation, the next step is simple. WhatsApp me directly right now and tell me what is happening with your campaign. I will give you an honest assessment within 24 hours at no cost. Or if you are ready to start, apply for your $500 trial campaign here. I read every application personally and respond within 24 hours.