I Switched Google Ads Agencies and Everything Stopped Working

Transitioning between Google Ads agencies is one of the highest-risk moments for your campaign performance. Done incorrectly it can erase months of algorithmic learning and performance history.

You are not alone in this.

You decided to switch agencies. Your previous agency was not delivering results or you needed something different. You expected the transition to be relatively smooth. Instead the campaign has dropped significantly in performance since the new agency took over. You are worse off now than before you made the change.

Here is what is actually going on.

When a new agency takes over a Google Ads account they often make the mistake of rebuilding it from scratch rather than inheriting and improving what existed. Rebuilding from scratch means starting a new learning phase for smart bidding, losing the negative keyword lists built from months of data, losing the Quality Score history on existing keywords and ads, and losing the conversion tracking continuity that was measuring results.

The thing most people miss.

The performance data in your existing account is valuable even if the campaign was underperforming. It tells you what searches generated clicks, which keywords spent the most money, and where the conversion bottlenecks are. A rebuild destroys this institutional knowledge.

The fix that actually works.

When transitioning agencies, insist that the new agency works within your existing account structure for the first 30 days rather than building a new campaign. Ask them to document every change they make before making it. Request that all significant structural changes be discussed and approved before execution. Monitor your key metrics weekly during the transition period: cost per lead, average position, and conversion volume.

What this looks like when it works.

A good agency transition should improve a campaign, not crater it. The performance dip you experience should be measured in days, not months.

How I can help you.

My name is Eshchar Givoni. I am a Google Ads specialist and I work exclusively with local service businesses. I have been doing this for seven years. I manage a maximum of 20 clients at any one time and I manage every single campaign personally. There are no junior account managers, no handoffs, and no templates. When you work with me you talk directly to the person making decisions about your campaign every day.

You start with a $500 trial campaign. That is 14 days of a live, fully managed Google Ads campaign. You see real results before you commit to anything more. If it works, we continue. If it does not deliver, you have lost only the trial cost. That is how confident I am in the process.

Ready to fix this?

If this article described your situation, the next step is simple. WhatsApp me directly right now and tell me what is happening with your campaign. I will give you an honest assessment within 24 hours at no cost. Or if you are ready to start, apply for your $500 trial campaign here. I read every application personally and respond within 24 hours.