My Cleaning Company Ads Keep Getting Residential Enquiries When I Want Commercial

Residential and commercial cleaning attract entirely different customers through Google Ads. They use different search terms, have different intent, and require completely different campaigns.

You are not alone in this.

You built a cleaning business that is ready to scale into commercial contracts. Office cleaning, industrial facilities, or regular commercial maintenance generates better revenue than residential work for your operation. But your Google Ads keeps bringing in homeowners wanting weekly house cleans. You are generating leads but they are the wrong type.

Here is what is actually going on.

The search terms a homeowner uses are fundamentally different from those a facilities manager uses. Homeowners search for house cleaning, domestic cleaner, and home cleaning service. Commercial buyers search for office cleaning company, commercial cleaning contract, and facilities cleaning services. These two audiences need separate campaigns with separate keywords, separate ad copy, and separate landing pages.

The thing most people miss.

Running one general cleaning campaign with mixed keywords will consistently favour the higher volume residential searches because they generate more impression opportunities. Your commercial keywords drown in the noise of the residential ones.

The fix that actually works.

Build completely separate campaigns for residential and commercial. In your commercial campaign use only keywords that contain the words office, commercial, business, or industrial. Write ad copy that speaks directly to facility managers, business owners, and procurement contacts. Link to a landing page designed for commercial clients that explains your contract terms, your service frequency options, and your commercial references.

What this looks like when it works.

When residential and commercial are separated into dedicated campaigns you can budget, target, and optimise each independently. Your commercial campaign generates commercial leads. Your residential campaign generates residential leads.

How I can help you.

My name is Eshchar Givoni. I am a Google Ads specialist and I work exclusively with local service businesses. I have been doing this for seven years. I manage a maximum of 20 clients at any one time and I manage every single campaign personally. There are no junior account managers, no handoffs, and no templates. When you work with me you talk directly to the person making decisions about your campaign every day.

You start with a $500 trial campaign. That is 14 days of a live, fully managed Google Ads campaign. You see real results before you commit to anything more. If it works, we continue. If it does not deliver, you have lost only the trial cost. That is how confident I am in the process.

Ready to fix this?

If this article described your situation, the next step is simple. WhatsApp me directly right now and tell me what is happening with your campaign. I will give you an honest assessment within 24 hours at no cost. Or if you are ready to start, apply for your $500 trial campaign here. I read every application personally and respond within 24 hours.