My Ad Extensions Are Not Showing and I Have No Idea Why

Ad extensions add phone numbers, location details, sitelinks, and callouts directly to your ad, dramatically improving your click-through rate. When they stop showing your ads become less effective immediately.

You are not alone in this.

You set up call extensions, sitelinks, and callout extensions. For a while they appeared in your ads. Now when you search for your own keywords the extensions are not showing. Your ads look thinner than your competitors. You checked the extensions and they are still listed as active. You cannot figure out what changed.

Here is what is actually going on.

Ad extensions do not always show because Google makes the final decision about which extensions to include based on expected impact, ad rank, and available screen space. Extensions require a minimum Ad Rank threshold to be eligible for display. If your Quality Score dropped or your bids decreased your Ad Rank may have fallen below the threshold required to show extensions consistently.

The thing most people miss.

Extensions are not optional decoration. They are a significant driver of click-through rate and call volume. A call extension with a tap-to-call button on mobile can double the number of phone calls from the same number of impressions. Losing extensions is a meaningful reduction in campaign effectiveness.

The fix that actually works.

Check that your extensions are not expired, that their scheduling includes the current days and hours, and that their approval status is active. Then check your Ad Rank by reviewing your Quality Scores and average positions. If your average position has dropped below 3 or 4 your extensions may not be showing consistently because your Ad Rank is not high enough to trigger them. Improving Quality Score is the most reliable way to ensure consistent extension display.

What this looks like when it works.

When extensions are consistently showing your ads take up significantly more space on the search results page, attract more clicks, and generate more direct calls.

How I can help you.

My name is Eshchar Givoni. I am a Google Ads specialist and I work exclusively with local service businesses. I have been doing this for seven years. I manage a maximum of 20 clients at any one time and I manage every single campaign personally. There are no junior account managers, no handoffs, and no templates. When you work with me you talk directly to the person making decisions about your campaign every day.

You start with a $500 trial campaign. That is 14 days of a live, fully managed Google Ads campaign. You see real results before you commit to anything more. If it works, we continue. If it does not deliver, you have lost only the trial cost. That is how confident I am in the process.

Ready to fix this?

If this article described your situation, the next step is simple. WhatsApp me directly right now and tell me what is happening with your campaign. I will give you an honest assessment within 24 hours at no cost. Or if you are ready to start, apply for your $500 trial campaign here. I read every application personally and respond within 24 hours.