Google Ads Worked Last Year But Stopped Working This Year

Your campaign ran well before. Leads came in. The results made sense. Then something changed and nobody told you what. Campaigns do not just stop working without a reason.

You are not alone in this.

You used to get calls from Google Ads consistently. The campaign was running in the background generating steady enquiries. At some point the volume dropped. You made some changes trying to fix it. The changes did not help. Now the campaign barely generates anything and you are questioning whether to shut it down entirely.

Here is what is actually going on.

Google Ads campaigns degrade when they are not actively managed. Search behaviour changes. Competitors enter and adjust their bids. Google rolls out algorithm updates that change how ads are evaluated. Seasonality shifts demand patterns. Match types drift as Google expands their definitions. A campaign that performed well with one setup does not automatically maintain that performance without regular review and adjustment.

The thing most people miss.

A campaign that worked before and stopped working is not a failed campaign. It is an unmaintained campaign. The difference between a campaign that gets better every month and one that degrades is active weekly management. Someone checking the Search Terms Report, adjusting bids, testing new ad copy, updating negative keywords, and responding to competitor changes.

The fix that actually works.

Pull your change history and your performance data side by side and find the month when results dropped. Something happened at that point. Either a setting changed, a competitor entered, or a Google update affected your Quality Score. Once you identify the inflection point you can diagnose what broke and rebuild from there rather than starting from scratch.

What this looks like when it works.

What worked before will work again with the right current optimisation applied. The fundamentals of your campaign are still valid. They just need to be actively managed.

How I can help you.

My name is Eshchar Givoni. I am a Google Ads specialist and I work exclusively with local service businesses. I have been doing this for seven years. I manage a maximum of 20 clients at any one time and I manage every single campaign personally. There are no junior account managers, no handoffs, and no templates. When you work with me you talk directly to the person making decisions about your campaign every day.

You start with a $500 trial campaign. That is 14 days of a live, fully managed Google Ads campaign. You see real results before you commit to anything more. If it works, we continue. If it does not deliver, you have lost only the trial cost. That is how confident I am in the process.

Ready to fix this?

If this article described your situation, the next step is simple. WhatsApp me directly right now and tell me what is happening with your campaign. I will give you an honest assessment within 24 hours at no cost. Or if you are ready to start, apply for your $500 trial campaign here. I read every application personally and respond within 24 hours.